sÚr

In this project, I developed a concept for a beverage brand designed for the wellness-minded community. The focus was on creating an identity that reflects balance, well-being, and a contemporary way of living. The visual identity was built around strong typography, minimal layouts, and repetition to create a clear and recognizable packaging system across different formats. The oversized logotype became the main visual element throughout the branding and was used across bottles, packaging, and printed materials to create consistency.

The oversized logotype was used across bottles, packaging, and printed materials to create consistency throughout the brand. The color palette was kept minimal with warm yellow tones together with black and white, while the circular graphic elements were used to reference bacteria cultures and fermentation in a simple and graphic way.